Supergreat Beauty Awards
Scope: Art direction, branding, graphic design, packaging
The inaugural Supergreat Beauty Awards was the first ever beauty awards that wasn’t determined by editors or beauty industry insiders. The categories, products, and ultimately the winners were chosen by the SG community—real beauty enthusiasts—from start to finish. For an entire week, participants cast their vote for beauty favorites across 27+ categories, while SG staff determined community winners. Makeup experts and community members received a giveaway package with the SG beauty favorites, swag, and more. With a short turnaround time, I created the giveaway package and social announcements with visuals—colorful gradients and fun shapes—that were classic to Supergreat’s brand at the time.