Scope: Art direction, graphic design
I researched the history of how the menstrual cycle has been culturally processed, and how that has impacted contemporary views of periods. For my senior capstone, I created a period care brand that was unlike anything on the market at the time: an empowering and inclusive brand with period products that were susainably and ethically sourced. I used imagery of people of various identities to personify the normal bodily function. A diamond shape had different meanings depending on the context— it was both visual metaphor for a drop of blood and a period punction mark.